Scooter Braun Discusses Big Machine Records and More in Season 3 Premiere of Bloomberg’s “Idea Generation”

The Season 3 premiere of the Bloomberg Originals series “Idea Generation,” with host Noah Callahan-Bever and guest Scooter Braun is now available on YouTube and will be available to stream beginning at 8:30pm ET on the Bloomberg app on Connected TV Devices such as Apple TV, Amazon Fire TV, Roku, also available via Samsung TV Plus, LG Channels, Tubi, VIZIO WatchFree+, and Bloomberg.com.

Watch a trailer for the episode HERE.

Full episode available HERE on YouTube and beginning at 8:30pm ET available HERE on Bloomberg.com and streaming on the Bloomberg app.

In the Season 3 premiere, host Noah Callahan-Bever sits down with Scooter Braun who discusses his purchase of Big Machine Records and his back and forth with Taylor Swift, what a manager’s responsibility is to their artists who are going through personal struggles, and going through a divorce himself and figuring out work/life balance.

Braun on how he views his back and forth with Taylor Swift after his purchase of Big Machine Records:

“I choose to look at it as like, these moments that you think someone is attacking you or these moments you think are unfair, one you play a role in every one of these moments because you are part of the story. And two, you can choose to be angry, resentful, bitter, and actually become the story in your anger, or you can choose to say thank you for playing a role in my growth and move on.”

On a manager’s responsibility to their artists who are going through personal struggles: 

“I remember watching the Amy Winehouse documentary and the manager said, ‘It wasn’t my responsibility to help her, it was my responsibility to get her on stage.’ And I found that to be absolutely outrageous.”

“They deserve the credit if they turn it around and it’s on them. Doesn’t mean you don’t have a responsibility to try and help or be there for that person or be a place they can come back to that’s safe. If you’re not willing to do that you should not be on their team.”

On going through a divorce and figuring out work/life balance:

“I didn’t have an exposure to divorce growing up, I couldn’t get my head around it. And I realize now that it had to happen for me to become present. And when you say I’m finding that balance, sometimes it’s when you lose something that’s when you really start to say wait a second what is important. It’s not even a balance thing. I now have my priorities in order because when I have my kids 50 percent of the time, I know that 50 percent of the time they might not be with me. So when they’re with me they get 100 percent of me. And I had to lose something to gain everything.”