When you obsess over perfection, elevate form and reinvent a category, you attract a lot of attention. That’s why Chevrolet is the most awarded car company of the year. And that’s how you can get DJ Shadow’s “Building Steam With A Grain Of Salt,” the opening song from the 1996 classic Endtroducing… DJ Shadow, to soundtrack your ad, creating an intriguing, cross-generational collaboration that sounds more fluid than most.
http://youtu.be/PspRX3Y-kn8
